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Review of existing regional, environmental and societal brands: exploring issues in setting up a desert brand

Access Status
Open access
Authors
Storer, Christine
Rola-Rubzen, Maria Fay
Carruthers, G.
Date
2011
Type
Report

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Citation
Storer, Christine and Rola-Rubzen, Maria Fay and Carruthers, Genevieve. 2011. Review of existing regional, environmental and societal brands: exploring issues in setting up a desert brand. DKCRC Research Report 58. Alice Springs, NT: Ninti One Ltd.
School
School of Management
URI
Collection