Gender, social acceptability and the adoption of supermarkets: evidence from Libya
MetadataShow full item record
This paper explores factors affecting consumers' adoption of supermarkets in a nation whose retail environment has been dominated by traditional markets and small independent stores for generations. In-depth interviews with Libyan shoppers (n = 32) indicate that social acceptability is a major factor governing adoption of supermarkets. In Libya, food shopping has traditionally been a task for male household members, with markets regarded as inappropriate spaces for female alone or with other women. However, the safer, cleaner and less crowded environment offered by large supermarkets has contributed to women feeling more comfortable shopping for food, and henceforth being able to shop as independent consumers. This has been welcomed by both men and women; traditional culture, rather than constraining the spread of supermarkets, may act as a facilitator. For practitioners, a critical factor underpinning the development of supermarkets in Libya will be the degree to which they offer a more female-friendly and safer shopping experience than traditional retail outlets.
Showing items related by title, author, creator and subject.
Consumers’ perceptions and experiences of food quality in purchasing fresh food from retail outlets in MalaysiaChamhuri, Norshamliza (2011)Malaysia, like many other developing countries, is experiencing major change within its retail food industry. A number of pull factors including an increase in personal disposable income, greater urbanisation, changes in ...
Batt, Peter (2015)In making their decision to purchase fresh food from a retail store, the consumer behaviour literature identifies three key factors: (i) offer quality; (ii) a competitive price; and (iii) convenience. In an effort to ...
Dissemination of design literacy through the everyday environment: a study of design as driver in the Australian post officeWong, Brendan (2003)Context: This study was founded on the notion that opportunities for individuals to improve their knowledge of and appreciation for design should be accessible to a broad population. If design is considered a driver in ...