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    A virtual online environment for testing the effect of social and physical context on the effectiveness of health warning messages

    Access Status
    Fulltext not available
    Authors
    Glance, D.
    Berman, Y.
    Pettigrew, S.
    Jongenelis, M.
    Chikritzhs, Tanya
    Liang, W.
    Pratt, I.
    Slevin, T.
    Date
    2017
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Glance, D. and Berman, Y. and Pettigrew, S. and Jongenelis, M. and Chikritzhs, T. and Liang, W. and Pratt, I. et al. 2017. A virtual online environment for testing the effect of social and physical context on the effectiveness of health warning messages, 5th IEEE International Conference on Serious Games and Applications for Health (SeGAH).
    Source Title
    2017 IEEE 5th International Conference on Serious Games and Applications for Health, SeGAH 2017
    Source Conference
    5th IEEE International Conference on Serious Games and Applications for Health (SeGAH)
    DOI
    10.1109/SeGAH.2017.7939255
    ISBN
    9781509054824
    School
    National Drug Research Institute (NDRI)
    URI
    http://hdl.handle.net/20.500.11937/54370
    Collection
    • Curtin Research Publications
    Abstract

    © 2017 IEEE. Testing the effectiveness of warning statements designed to encourage healthy lifestyle behaviours is largely done by showing the messages to study participants in the absence of 'real world' social and physical contexts. This approach does not factor in the impact of the medium of the message. A virtual, 360-degree environment (Messaging360) was developed that online participants can explore and be exposed to messages in a variety of different social and physical contexts: through advertising in a newspaper, labels on products and from a small child and a doctor avatar. The platform allows for large numbers of participants to be tested in a way that models real-life contexts for the messages and so may represent a more effective way of assessing their impact in delivering the health information.

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