The effect of co-creation experience on outcome variable
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This study examines the underlying dimensions of co-creation of an experience in the context of tourism and its effects on behavioral consequences such as tourists' satisfaction with the co-creation of an experience, subjective well-being, and loyalty to the service provider. The purpose of the study is achieved by showing that that tourists' co-creation of an experience positively affects the vacation experience and loyalty to the service provider. In turn, satisfaction with the vacation experience influences overall life satisfaction. The results of this study should help service providers change strategies and implement a platform for creating unique co-creation of experiences, allowing tourists to become more physically and emotionally engaged in the planning of their vacations.
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Wong, David (2012)This paper draws attention to the implications of an e-learning strategy – a strategy that is increasingly employed with greater intensity by many higher education institutions, by re-examining the value creation process ...
Prebensen, N.; Woo, E.; Uysal, Muzaffer (2012)Research acknowledges the tourist as imperative in creating experience value. Building on this premise, the present study offers an integrated approach to understanding tourists’ experience values and attempts to extend ...
Hagy, S.; Morrison, Greg; Elfstrand, P. (2016)© Springer International Publishing Switzerland 2017.Living Labs are places for open innovation where co-creation is a method for addressing real-life issues through the attribution of knowledge from science and society, ...