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    The effect of co-creation experience on outcome variable

    Access Status
    Fulltext not available
    Authors
    Mathis, E.
    Kim, H.
    Uysal, Muzaffer
    Sirgy, J.
    Prebensen, N.
    Date
    2016
    Type
    Journal Article
    
    Metadata
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    Citation
    Mathis, E. and Kim, H. and Uysal, M. and Sirgy, J. and Prebensen, N. 2016. The effect of co-creation experience on outcome variable. Annals of Tourism Research. 57: pp. 62-75.
    Source Title
    Annals of Tourism Research
    DOI
    10.1016/j.annals.2015.11.023
    ISSN
    0160-7383
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/54619
    Collection
    • Curtin Research Publications
    Abstract

    This study examines the underlying dimensions of co-creation of an experience in the context of tourism and its effects on behavioral consequences such as tourists' satisfaction with the co-creation of an experience, subjective well-being, and loyalty to the service provider. The purpose of the study is achieved by showing that that tourists' co-creation of an experience positively affects the vacation experience and loyalty to the service provider. In turn, satisfaction with the vacation experience influences overall life satisfaction. The results of this study should help service providers change strategies and implement a platform for creating unique co-creation of experiences, allowing tourists to become more physically and emotionally engaged in the planning of their vacations.

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