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    The evolution of the student as a customer in Australian higher education: a policy perspective

    253414.pdf (451.7Kb)
    Access Status
    Open access
    Authors
    Pitman, Tim
    Date
    2016
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Pitman, T. 2016. The evolution of the student as a customer in Australian higher education: a policy perspective. Australian Educational Researcher. 43: pp. 345-359.
    Source Title
    Australian Educational Researcher
    DOI
    10.1007/s13384-016-0204-9
    ISSN
    0311-6999
    School
    Humanities Research and Graduate Studies
    Remarks

    The final publication is available at Springer via 10.1007/s13384-016-0204-9

    URI
    http://hdl.handle.net/20.500.11937/54916
    Collection
    • Curtin Research Publications
    Abstract

    In 2014, the Australian Federal Government attempted to de-regulate higher education fees so as to allow universities to set their own tuition fees. The associated public debate offer critical insights into how the identity of a student as a ‘customer’ of higher education is understood and deployed when developing higher education policy. This paper uses the 2014 Australian higher education reforms as a lens through which to further scholarly research into the student-as-customer metaphor and to see how it is influenced by the perceptions and understandings of policy actors external to the higher education sector. These include politicians, special interest groups, the students and their parents and prospective employers. This study reveals that the public/private nexus—both of funding and benefit— problematizes traditional conceptualisations of students and others as higher education customers. In turn, this restricts the ability or desire of policy actors to describe how the student functions as a customer as a consequence of market reform. This inability compromises the development of effective and sustainable higher education policy

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