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    Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands

    Zainol 2015 .pdf (7.860Mb)
    Access Status
    Open access
    Authors
    Zainol, Siti Nurzahirah Zakiah Binti
    Date
    2015
    Supervisor
    Dr Isaac Cheah
    Prof. Ian Phau
    Type
    Thesis
    Award
    PhD
    
    Metadata
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    School
    School of Marketing, Curtin Business School
    URI
    http://hdl.handle.net/20.500.11937/558
    Collection
    • Curtin Theses
    Abstract

    The study investigates the influence of “consumers’ need for ingredient authenticity” towards product and brand evaluations and purchase intentions of luxury brands. A scale to measure ‘consumer needs for ingredient authenticity’ and a new construct ‘country-of-ingredient-authenticity’ were developed. The methodology entails a 3X2X2 factorial experimental design to examine the effects of three luxury brands from two levels of country image (high vs low) and two authenticity cues (raw materials vs artisan skills).

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    • Conceptualizing 'Country of Ingredient Authenticity' of Luxury Brands
      Zainol, Zahirah; Phau, Ian; Cheah, Isaac (2012)
      PRADA goes local: the ‘Made In’ Campaign features its products being made in countries such as Peru, Scotland, India and Japan has proven to be something out of the ordinary and a bold move taken by the prominent luxury ...
    • Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
      Zainol, Z.; Phau, Ian ; Cheah, Isaac (2018)
      © 2018 Taylor & Francis. Concepts from country-of-origin, the authenticity concept, and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically ...
    • Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
      Zainol, Z.; Phau, Ian; Cheah, Isaac (2018)
      © 2018 Taylor & Francis. Concepts from country-of-origin, the authenticity concept, and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically ...
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