Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)

    Access Status
    Fulltext not available
    Authors
    Zainol, Z.
    Phau, Ian
    Cheah, Isaac
    Date
    2018
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Zainol, Z. and Phau, I. and Cheah, I. 2018. Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale). Journal of Promotion Management. 24 (3): pp. 376-397.
    Source Title
    Journal of Promotion Management
    DOI
    10.1080/10496491.2018.1378306
    ISSN
    1049-6491
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/68179
    Collection
    • Curtin Research Publications
    Abstract

    © 2018 Taylor & Francis. Concepts from country-of-origin, the authenticity concept, and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically to measure consumers' motivation to seek for ingredient authenticity. While studies on authenticity have heavily looked into brands, this study aims to uncover consumers' motivations of ingredient authenticity of the raw materials and artisan skills of the products. Four studies were undertaken to develop and validate this scale. The research adopted the Churchill's (1979) method of scale development. The methods for scale development and its implications are also highlighted.

    Related items

    Showing items related by title, author, creator and subject.

    • Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
      Zainol, Z.; Phau, Ian; Cheah, Isaac (2018)
      © 2018 Taylor & Francis. Concepts from country-of-origin, the authenticity concept, and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically ...
    • Conceptualizing ‘Country-of-Ingredient-Authenticity’ for Luxury Brands
      Zainol, Siti Nurzahirah Zakiah Binti (2015)
      The study investigates the influence of “consumers’ need for ingredient authenticity” towards product and brand evaluations and purchase intentions of luxury brands. A scale to measure ‘consumer needs for ingredient ...
    • Conceptualizing 'Country of Ingredient Authenticity' of Luxury Brands
      Zainol, Zahirah; Phau, Ian; Cheah, Isaac (2012)
      PRADA goes local: the ‘Made In’ Campaign features its products being made in countries such as Peru, Scotland, India and Japan has proven to be something out of the ordinary and a bold move taken by the prominent luxury ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.