Internationalisation and Country Image "Being German" in Western Australia
MetadataShow full item record
Internationalisation strategies are influenced by the value and strategic importance of a global image and presence. A strong country image, like 'being German', contributes significantly to a product image. This paper considers the characteristics of the German national identity and the position of German business in the international environment. In addition, the paper considers the value of 'being German' and the link between German business and Australia, more specifically Western Australia. The paper reflects on data collected from German associated businesses in Western Australia by describing demographics and considering the active pursuit of, and reasons for, the German association.
Showing items related by title, author, creator and subject.
Inoue, Madoka (2012)This thesis examines infant feeding practices, including knowledge and attitudes towards breastfeeding, factors that influence the duration of breastfeeding, and breastfeeding outcomes in relation to postpartum women’s ...
Manuel, Christopher D. (2002)The goal of oil and gas exploration using seismic methods is to accurately locate geological structures that could host such reserves. As the search for these resources tends towards more complex regions, it is necessary ...
Modelling the co-occurence of Streptococcus pneumoniae with other bacterial and viral pathogens in the upper respiratory tractJacoby, P.; Watson, K.; Bowman, J.; Taylor, A.; Riley, T.; Smith, D.; Lehmann, Deborah (2007)Go to ScienceDirect® Home Skip Main Navigation Links Brought to you by: The University of Western Australia Library Login: + Register Athens/Institution Login Not Registered? - User Name: Password: ...