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Does the age of relationship matter in customer referral behavior?

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Authors
Stein, Alisha
Ramaseshan, Balasubramani
Date
2016
Type
Conference Paper

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Citation
Stein, A. and Ramaseshan, B. 2016. Does the age of relationship matter in customer referral behavior?, 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, pp. 839-842.
Source Title
Looking forward, looking back: Drawing on the past to shape the future of marketing
Source Conference
16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing
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School of Marketing
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