Does the age of relationship matter in customer referral behavior?
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Stein, A. and Ramaseshan, B. 2016. Does the age of relationship matter in customer referral behavior?, 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, pp. 839-842.
Looking forward, looking back: Drawing on the past to shape the future of marketing
School of Marketing