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Destination Marketing Research: Issues and Challenges

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Authors
Uysal, Muzaffer
Harrill, R.
Woo, E.
Date
2012
Type
Book Chapter

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Citation
Uysal, M. and Harrill, R. and Woo, E. 2012. Destination Marketing Research: Issues and Challenges. In Tourism Destination Marketing and Management: Collaborative Stratagies, 99-112. CABI, U.K.: Springer.
Source Title
Tourism Destination Marketing and Management: Collaborative Stratagies
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School of Marketing
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