Kawaii discourse: The semantics of a Japanese cultural keyword and its social elaboration

Asano-Cavanagh, Yuko

doi:10.1075/pbns.277.09asa

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Authors

Asano-Cavanagh, Yuko

Date

2017

Type

Book Chapter

Metadata

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Citation

Asano-Cavanagh, Y. 2017. Kawaii discourse: The semantics of a Japanese cultural keyword and its social elaboration. In Cultural Keywords in Discourse, 211-234. Amsterdam.

Source Title

Cultural Keywords in Discourse

School

School of Education

URI

http://hdl.handle.net/20.500.11937/57794

Collection

Curtin Research Publications

Abstract

Providing new case studies, the volume showcases the diversity of ways in which cultural logics form and shape discourse. The Natural Semantic Metalanguage (NSM) approach is used as a unifying framework for the studies.