Kawaii discourse: The semantics of a Japanese cultural keyword and its social elaboration
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Providing new case studies, the volume showcases the diversity of ways in which cultural logics form and shape discourse. The Natural Semantic Metalanguage (NSM) approach is used as a unifying framework for the studies.
Asano-Cavanagh, Y. 2017. Kawaii discourse: The semantics of a Japanese cultural keyword and its social elaboration. In Cultural Keywords in Discourse, 211-234. Amsterdam.
Cultural Keywords in Discourse
School of Education