Introduction to the Special section: The Mystique of Luxury Brands
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Authors
Phau, Ian
Lwin, Michael
Shimul, A.
Phan, M.
Date
2017Type
Journal Article
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Phau, I. and Lwin, M. and Shimul, A. and Phan, M. 2017. Introduction to the Special section: The Mystique of Luxury Brands. Journal of Business Research. 81.
Source Title
Journal of Business Research
ISSN
School
School of Marketing