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    Shell Traffic Games: Effectiveness, Relevancy and Currency

    Access Status
    Fulltext not available
    Authors
    Liew, T.
    Ming, S.
    Sim, S.
    Pillai, Kamala Vainy
    Ho, P.
    Date
    2013
    Type
    Report
    
    Metadata
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    Citation
    Liew, T. and Ming, S. and Sim, S. and Pillai, K.V. and Ho, P. 2013. Shell Traffic Games: Effectiveness, Relevancy and Currency, Shell Traffic Games: Effectiveness, Relevancy and Currency, Curtin University of Technology, CBS International.
    School
    CBS International
    URI
    http://hdl.handle.net/20.500.11937/59281
    Collection
    • Curtin Research Publications
    Abstract

    This consultancy report was commissioned by Sarawak Shell Berhad (Shell) to review the effectiveness of Shell Traffic Games (STG) in Sarawak. The aim was to assess the effectiveness of STG in raising road safety awareness, knowledge and behavior among participants; to evaluate the relevancy and currency of STG, and present recommendations thereof. The study draws attention to the fact that STG was launched by Shell as part of its corporate social responsibility (CSR) endeavour since 1963, with the primal objective of educating young Malaysians on road safety behavior, and inadvertently, in the long run contributing towards the reduction of road injuries and fatalities in the country.

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