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dc.contributor.authorQi, W.
dc.contributor.authorGuo, Xiumei
dc.contributor.authorWu, X.
dc.contributor.authorMarinova, Dora
dc.contributor.authorFan, J.
dc.date.accessioned2017-12-10T12:40:43Z
dc.date.available2017-12-10T12:40:43Z
dc.date.created2017-12-10T12:20:21Z
dc.date.issued2017
dc.identifier.citationQi, W. and Guo, X. and Wu, X. and Marinova, D. and Fan, J. 2017. Do the sunk cost effect and cognitive dissonance increase risk perception? An empirical study in the context of city smog. Quality and Quantity: International Journal of Methodology. 52 (5): pp. 2269-2289.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/59515
dc.identifier.doi10.1007/s11135-017-0662-9
dc.description.abstract

City smog is an increasingly severe environmental hazard in China. People are eager for ways to protect themselves from city smog. By utilizing two laboratory experiments based on real context of city smog, this paper investigates the impacts of sunk cost and cognitive dissonance on individuals’ risk perception of city smog. In Experiment 1, the results show that the risk perception of individuals with a sunk cost is significantly higher than those without. Moreover, cognitive dissonance has a significant influence on risk perception. In Experiment 2, the results suggest that: (1) the risk perception of a consumer with a prevention focus is significantly greater than that of those with a promotion focus; (2) the risk perception of a prevention-oriented consumer with no sunk cost is similar to that of a promotion-oriented consumer with sunk cost. The study concludes with policy implications.

dc.publisherSpringer
dc.titleDo the sunk cost effect and cognitive dissonance increase risk perception? An empirical study in the context of city smog
dc.typeJournal Article
dcterms.source.startPage1
dcterms.source.endPage21
dcterms.source.issn0033-5177
dcterms.source.titleQuality and Quantity: International Journal of Methodology
curtin.departmentSustainability Policy Institute
curtin.accessStatusFulltext not available


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