Understanding Consumers’ Attitudes towards Online Digital Piracy
Access Status
Open access
Authors
Bashir, Shakeil
Date
2015Supervisor
Dr Graham Ferguson
Type
Thesis
Award
MPhil
Metadata
Show full item recordFaculty
Curtin Business School
School
School of Marketing
Collection
Abstract
The Theory of Planned Behaviour was used to better understand consumer’s behaviours towards illegally downloaded music online in Malaysia. The data collected for this study was acquired through a questionnaire and statistical analysis was done using SPSS. The regression analysis results indicate significant relationships between the antecedents to intention, however, the study suggest that individuals are largely and mainly affected by their perceived behavioural control, specifically, the facilitating conditions surrounding them and their perceived self-efficacy.