Understanding Consumers’ Attitudes towards Online Digital Piracy

Abstract

The Theory of Planned Behaviour was used to better understand consumer’s behaviours towards illegally downloaded music online in Malaysia. The data collected for this study was acquired through a questionnaire and statistical analysis was done using SPSS. The regression analysis results indicate significant relationships between the antecedents to intention, however, the study suggest that individuals are largely and mainly affected by their perceived behavioural control, specifically, the facilitating conditions surrounding them and their perceived self-efficacy.