Show simple item record

dc.contributor.authorRamkissoon, Haywantee
dc.contributor.authorUysal, Muzaffer
dc.contributor.authorBrown, Kerry
dc.identifier.citationRamkissoon, H. and Uysal, M. and Brown, K. 2011. Relationship Between Destination Image and Behavioral Intentions of Tourists to Consume Cultural Attractions. Journal of Hospitality Marketing and Management. 20 (5): pp. 575-595.

The cultural tourism market segment has experienced increasing interest in recent years. This article analyzes the structural relationship between destination image and cultural behavioral intentions of tourists using the island of Mauritius as a case study. Drawing from an extant literature review, a conceptual model was developed which was tested using data collected from tourists visiting selected cultural and natural heritage sites of the island. Structural equation modeling (SEM) was used for analyzing the results. Findings indicated that destination image is a salient factor influencing the cultural behavioral intentions of tourists. The research also attempted to investigate which dimensions of image had the highest influence on behavioral intentions. Results indicated that the cultural attributes of the island exerted the highest influence on tourists' behavioral intentions. The theoretical and managerial implications of the study are discussed. The study concludes that destination image remains an integral concept requiring further investigation to understand the cultural tourist's behavior.

dc.titleRelationship Between Destination Image and Behavioral Intentions of Tourists to Consume Cultural Attractions
dc.typeJournal Article
dcterms.source.titleJournal of Hospitality Marketing and Management
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record