Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Toward a reverse adaptation view in cross-cultural management

    Access Status
    Fulltext not available
    Authors
    Luo, Yadong
    Date
    2016
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Luo, Y. 2016. Toward a reverse adaptation view in cross-cultural management. Cross Cultural & Strategic Management. 32 (1): pp. 29-41.
    Source Title
    Cross Cultural & Strategic Management
    DOI
    10.1108/CCSM-08-2015-0102
    School
    School of Management
    URI
    http://hdl.handle.net/20.500.11937/61276
    Collection
    • Curtin Research Publications
    Abstract

    Purpose – Contrasting local adaptation, which focusses on foreign multinationals learning about and adapting to local (host country) culture and environment, reverse adaptation refers to the case where an MNE’s local employees learn, assimilate and modify their personal behavior (e.g. values, norms) and professional competence (e.g. standards, goals, language, knowledge, capabilities) in order to fit the MNE’s global mindset and global competence set so that they can be internationally reassigned. The purpose of this paper is to take the first step toward addressing this nascent phenomenon and practice. Design/methodology/approach – This study uses combined inductive and ethnographic methods to explore the importance, process and practice of reverse innovation. This study defines reverse adaptation, illustrates the major driving forces underlying reverse adaptation, and suggests how MNEs should prepare for it. As reverse adaptation is a promising area for research, this paper also proposes a research agenda for international management scholars. Findings – MNEs need to act at both local and global levels in a way that recognizes the interdependence between the two. Too often global companies have approached their local talent needs in an uncoordinated and unproductive way. Reverse adaptation view suggests that MNEs can create a competitive advantage by taking a global approach to talent. Cultivating and transforming local talent to become global talent necessitates endeavor from a wide range of corporate, subsidiary and individual levels, in cultural, professional, structural, informational and organizational aspects.Originality/value – Reverse adaptation is a promising area of research because it provides the opportunity to enrich mainstream theories and literatures in a number of areas. This nascent phenomenon has not yet been studied, and this paper represents the first effort to do so. From both academic and practice viewpoints, reverse adaptation has a significant impact on global talent management, knowledge flow across borders, capability catchup and global integration design.Today’s glocalized business world, with heightened integration of world economy, creates an expectation for the continuing growth of reverse adaptation.

    Related items

    Showing items related by title, author, creator and subject.

    • Toward a reverse adaptation view in cross-cultural management
      Luo, Yadong (2016)
      © 2016 Emerald Group Publishing Limited.Purpose - Contrasting local adaptation, which focusses on foreign multinationals learning about and adapting to local (host country) culture and environment, reverse adaptation ...
    • An exploration of the global development of emerging country multinationals : a study of strategic ambitions and talent management in China and India
      Liu, Yi (2012)
      Since Jim O’Neill, the Goldman Sachs economist, coined the acronym of the BRIC countries in 2001 the concept has attracted an infectious logic. The growth of the four BRIC countries, Brazil, Russia, India, and China, is ...
    • How do Chinese multinationals perceive factors affecting the integration-responsiveness framework?
      Fan, David; Zhu, C. (2014)
      Purpose – The purpose of this paper is to clarify how Chinese multinationals perceive factors affecting the integration-responsiveness (I-R) framework. Design/methodology/approach – This study extends quantitative and ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.