Developing a typology of disruptive customer behaviors: Influence of customer misbehavior on service experience of by-standing customers
MetadataShow full item record
Â© 2017, Â© Emerald Publishing Limited. Purpose: This paper aims to examine the phenomenon of disruptive service behavior: an act by a customer that negatively affects the service experience of other customers and to identify typology of disruptive behaviors of customers that can negatively alter the service experiences of by-standing customers. Design/methodology/approach: Anecdotes of customersâ€™ service experiences that were negatively affected by the behavior of other customers were gathered from several customer review and discussion websites using a netnographic study approach. Data were analyzed using a qualitative data analysis approach with an iterative and inductive methodologies. Findings: The analysis produced a typology featuring seven categories of disruptive behaviors of customers: â€œInattentive Parents with Naughty Kidsâ€?, â€œOral Abusersâ€?, â€œOutlandish Requestersâ€?, â€œHysterical shoutersâ€?, â€œPoor Hygiene Mannersâ€?, â€œService Rule Breakersâ€? and â€œIgnorant Customersâ€?. Practical implications: Using the typology developed in this study, managers and operators of hospitality businesses can identify specific customer service behaviors and develop strategies and actions to minimize the impact of those behaviors on the service experience of other customers. Originality/value: Even though a great deal of attention has been given to how employees can damage customersâ€™ service experiences, much less work has been conducted on disruptive behaviors of customers as an influential factor of service quality and satisfaction. This study aims to address this gap in the literature by developing a typology of disruptive customer behaviors.
Showing items related by title, author, creator and subject.
"You Look So Attractive!”: The Role of Interpersonal Attraction in Driving Customer Citizenship Behavior in Service Coproduction ProcessChan, Kimmy Wa; Sharma, Piyush (2019)Practitioners’ and scholars’ interest in the service-dominant logic of marketing has increased sharply in the last decade (Vargo and Lusch 2004). Customer participation (CP), as one of the foundational premises of this ...
Moral choice in an agency framework and related motivational typologies as impacted by personal and contextual factors for financial institutions in China.Woodbine, Gordon F. (2002)In this study an empirical investigation is conducted of the factors affecting moral choice, a necessary antecedent to moral behaviour (or action). The theoretical framework has drawn upon Rest's (1983, 1986) model of ...
Effect of disruptive customer behaviors on others' overall service experience: An appraisal theory perspectiveCai, R.; Lu, L.; Gursoy, Dogan (2018)Drawing upon the appraisal theory, this study proposes and tests a conceptual model to delineate customers’ evaluative process of disruptive customer behaviors in a shared service environment (e.g., theme parks, airplanes, ...