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dc.contributor.authorTajvidi, M.
dc.contributor.authorWang, Y.
dc.contributor.authorHajli, N.
dc.contributor.authorLove, Peter
dc.date.accessioned2018-02-01T05:19:52Z
dc.date.available2018-02-01T05:19:52Z
dc.date.created2018-02-01T04:49:19Z
dc.date.issued2017
dc.identifier.citationTajvidi, M. and Wang, Y. and Hajli, N. and Love, P. 2017. Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality. Computers in Human Behavior.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/61795
dc.identifier.doi10.1016/j.chb.2017.11.006
dc.description.abstract

© 2017 Elsevier Ltd. A model of brand value co-creation by integrating its the antecedents of interactivity, social support, and relationship quality is proposed. Empirical data was collected from the brand pages of a social networking website in China. Structural equation modeling was adopted to analyze the data. The results demonstrate that interactivity, specifically, consumer-consumer interaction and consumer-seller interaction, positively affects social support, which in turn enhances consumers' intention to co-create brand value. The research contributes to the extant literature by providing an underlying understanding of how customers engage in brand value co-creation activities within social commerce context.

dc.publisherElsevier
dc.titleBrand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality
dc.typeJournal Article
dcterms.source.issn0747-5632
dcterms.source.titleComputers in Human Behavior
curtin.departmentSchool of Civil and Mechanical Engineering (CME)
curtin.accessStatusFulltext not available


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