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    An investigation of visitors loyalty using formative and reflective measurements

    260798.pdf (121.6Kb)
    Access Status
    Open access
    Authors
    Hossain, Enayet
    Quaddus, Mohammed
    Shanka, Tekle
    Date
    2011
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Hossain, E. and Quaddus, M. and Shanka, T. 2011. An investigation of visitors loyalty using formative and reflective measurements, in Sanders, D. and Mizerski, K. (ed), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC), Nov 28-30 2011. Perth, W.A.: Australian and New Zealand Marketing Academy.
    Source Title
    Proceedings of 2011 Australian and New Zealand Marketing Academy conference
    Source Conference
    2011 Australian and New Zealand Marketing Academy Conference
    ISBN
    9780473178208
    School
    Curtin Graduate School of Business
    URI
    http://hdl.handle.net/20.500.11937/61951
    Collection
    • Curtin Research Publications
    Abstract

    This study was conducted for investigating visitors? loyalty using formative and reflective measurements at the destination level of Cox?s Bazar in Bangladesh. A conceptual model was developed and tested by a field study for making the model context specific. Then Partial Least Square (PLS) based Structural Equation Modeling (SEM) approach was used to test six hypotheses of proposed model on a sample of 602 visitors. Five hypotheses were supported at different significant levels. It is expected that the outcomes of this study will help the policymakers in tourism planning and implementing effective marketing strategies. Theoretically, this study will contribute in enhancing the causal relationships among formative and reflective constructs which have not been extensively studied yet in the tourism literature.

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