An investigation of visitors loyalty using formative and reflective measurements
MetadataShow full item record
This study was conducted for investigating visitors? loyalty using formative and reflective measurements at the destination level of Cox?s Bazar in Bangladesh. A conceptual model was developed and tested by a field study for making the model context specific. Then Partial Least Square (PLS) based Structural Equation Modeling (SEM) approach was used to test six hypotheses of proposed model on a sample of 602 visitors. Five hypotheses were supported at different significant levels. It is expected that the outcomes of this study will help the policymakers in tourism planning and implementing effective marketing strategies. Theoretically, this study will contribute in enhancing the causal relationships among formative and reflective constructs which have not been extensively studied yet in the tourism literature.
Showing items related by title, author, creator and subject.
Modelling pile capacity and load-settlement behaviour of piles embedded in sand & mixed soils using artificial intelligenceAlkroosh, Iyad Salim Jabor (2011)This thesis presents the development of numerical models which are intended to be used to predict the bearing capacity and the load-settlement behaviour of pile foundations embedded in sand and mixed soils. Two artificial ...
Conceptual change in secondary chemistry : the role of multiple analogical models of atoms and molecules.Harrison, Allan G. (1996)Chemistry textbooks and teachers frequently use a variety of metaphors, analogies and models to describe atomic and molecular structures and processes. While it is widely believed that multiple analogical models encourage ...
Aizam, Nur Aidya Hanum (2013)Timetabling is a table of information showing when certain events are scheduled to take place. Timetabling is in fact very essential in making sure that all events occur in the time and place required. It is critical in ...