Communicating ingredient authenticity in product packaging for luxury Korean cosmetics - the case of ginseng and snail mucus
Access Status
Authors
Date
2015Type
Metadata
Show full item recordCitation
Additional URLs
School
Collection
Abstract
The recent success of luxury Korean cosmetic products have caught the attention of researchers around the world. Products using authentic Korean ginseng and snail mucus are seeing unprecedented growth in recent years. The current study will explore the effects country image and authenticity of packaging have on consumer attitude and behavioural intention. This study will employ a 2x2 between-subjects experimental design to test the effects of indexical and iconic authentic package designs on consumer perceptions. The study contributes to the research area by integrating the authenticity literature and extending authenticity’s applicability to the packaging of Luxury Korean Cosmetics industry.
Related items
Showing items related by title, author, creator and subject.
-
Elfving-Hwang, Joanna (2017)This article discusses representations of "failed" salarymen in recent South Korean television dramas and the ways in which these representations have emerged as sites of cultural negotiation of negative aspects of the ...
-
Kent, David Bradley (2007)The native language of South Korea has come to contain a linguistic subset consisting of English and European loanwords and pseudo-loanwords. The notion that the English as a Foreign Language (EFL) learner is immersed in ...
-
Elfving-Hwang, Joanna (2022)Korean Studies in Australia is typically seen as pure language and cultural training rather than a critical area of research and academic discipline. Key barriers for utilising the growing expertise in Korean Studies in ...