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The association between the country-of-origin effect and desired values in the purchase of fresh produce by Malaysian consumers

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Chamhuri, N.
Batt, Peter
Date
2012
Type
Conference Paper

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Chamhuri, N. and Batt, P. 2012. The association between the country-of-origin effect and desired values in the purchase of fresh produce by Malaysian consumers, Fourth International Symposium on Improving the Performance of Supply Chains in the Transitional Economies, Jul 4 2012. Cebu.
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Fourth International Symposium on Improving the Performance of Supply Chains in the Transitional Economies
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Department of Environment and Agriculture
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