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Measuring materialism in counterfeit luxury brands consumption

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Open access
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2011
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Conference Paper

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Trinh, V.D. and Phau, I. 2011. Measuring materialism in counterfeit luxury brands consumption, Trinh, Viet and Phau, Ian. 2011. Measuring materialism in counterfeit luxury brands consumption, in Philips, J. (ed), LCBR European Marketing Conference, Jul 7-8 2011, pp. 75-78. Frankfurt am Main, Germany: Lupcon Center for Business Research.
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Conference Proceedings of the LCBR European marketing conference 2011
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School of Marketing
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