Measuring materialism in counterfeit luxury brands consumption

Trinh, Viet Dung; Phau, Ian

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Access Status

Open access

Authors

Trinh, Viet Dung

Phau, Ian

Date

2011

Collection

Curtin Research Publications

Type

Conference Paper

Metadata

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Abstract

No Abstract available

Citation

Trinh, V.D. and Phau, I. 2011. Measuring materialism in counterfeit luxury brands consumption, Trinh, Viet and Phau, Ian. 2011. Measuring materialism in counterfeit luxury brands consumption, in Philips, J. (ed), LCBR European Marketing Conference, Jul 7-8 2011, pp. 75-78. Frankfurt am Main, Germany: Lupcon Center for Business Research.

Source Title

Conference Proceedings of the LCBR European marketing conference 2011

URI

http://hdl.handle.net/20.500.11937/62165

School

School of Marketing