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Measuring materialism in counterfeit luxury brands consumption

Access Status
Open access
Authors
Trinh, Viet Dung
Phau, Ian
Date
2011
Type
Conference Paper

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Citation
Trinh, V.D. and Phau, I. 2011. Measuring materialism in counterfeit luxury brands consumption, Trinh, Viet and Phau, Ian. 2011. Measuring materialism in counterfeit luxury brands consumption, in Philips, J. (ed), LCBR European Marketing Conference, Jul 7-8 2011, pp. 75-78. Frankfurt am Main, Germany: Lupcon Center for Business Research.
Source Title
Conference Proceedings of the LCBR European marketing conference 2011
Source Conference
LCBR European Marketing Conference 2011
ISSN
School
School of Marketing
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