Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes

Parker, Jeffrey; Schrift, R.

doi:10.1509/jmkr.48.5.840

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Authors

Parker, Jeffrey

Schrift, R.

Date

2011

Type

Journal Article

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Citation

Parker, J. and Schrift, R. 2011. Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes. Journal Of Marketing Research. 48 (5): pp. 840-854.

Source Title

Journal Of Marketing Research