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    Most valuable stakeholders: The impact of employee orientation on corporate financial performance

    260795.pdf (562.5Kb)
    Access Status
    Open access
    Authors
    De Bussy, Nigel
    Suprawan, L.
    Date
    2012
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    De Bussy, N. and Suprawan, L. 2012. Most valuable stakeholders: The impact of employee orientation on corporate financial performance. Public Relations Review. 38 (2): pp. 280-287.
    Source Title
    Public Relations Review
    DOI
    10.1016/j.pubrev.2011.11.006
    ISSN
    03638111
    School
    School of Marketing
    Remarks

    NOTICE: this is the author’s version of a work that was accepted for publication in Public Relations Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Public Relations Review, vol. 38, no. 2. DOI: 10.1016/j.pubrev.2011.11.006

    URI
    http://hdl.handle.net/20.500.11937/62193
    Collection
    • Curtin Research Publications
    Abstract

    In sports, the Most Valuable Player award goes to the individual or group of players who have contributed most to the success of the team. This paper presents the results of two Australian empirical studies conducted six years apart, which suggest that, in business, employees are the most valuable stakeholder group. In particular, we find evidence to support the proposition that employee orientation contributes more to corporate financial performance (CFP) than orientation towards any other individual primary stakeholder group, including customers, communities, suppliers and shareholders. These findings have practical implications for corporate level strategy and the prioritization of budgetary resources by communication managers. From a theoretical perspective, the paper contributes to the debate on the best way to conceptualize employee orientation.

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