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    Rural Tourism Development in Mountain Regions: Identifying Success Factors, Challenges and Potentials

    260908.pdf (12.07Mb)
    Access Status
    Open access
    Authors
    Lun, L.
    Pechlaner, Harald
    Volgger, Michael
    Date
    2016
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Lun, L. and Pechlaner, H. and Volgger, M. 2016. Rural Tourism Development in Mountain Regions: Identifying Success Factors, Challenges and Potentials. Journal of Quality Assurance in Hospitality & Tourism. 17 (4): pp. 389-411.
    Source Title
    Journal of Quality Assurance in Hospitality & Tourism
    DOI
    10.1080/1528008X.2015.1096754
    ISSN
    1528-008X
    URI
    http://hdl.handle.net/20.500.11937/62346
    Collection
    • Curtin Research Publications
    Abstract

    © 2016 Taylor & Francis.Rural tourism may act as an important driver for rural development in peripheral mountain communities that often face numerous economic, social and environmental challenges. In spite of their exceptional natural and cultural resources and heritage, they may have difficulties to take advantage of emerging dynamic processes. The present study strives to identify key success factors, risks and potentials for the development of attractive tourism products and services within rural and mountain areas. It is based on semi-structured, qualitative interviews with representatives of rural tourism best-practice initiatives across the Alps, the Apennines and the Carpathians, including case studies from Germany, Italy, Romania, Ukraine and Poland. With our analysis, we seek to contribute to the understanding of rural tourism development and management in mountain areas. Findings indicate that the integration of agriculture and tourism greatly contributes to deliver authentic tourism experiences. Moreover, leadership, inter-sectoral networks, a common orientation towards quality, as well as effective communication seem to be key success factors to overcome potential obstacles in rural tourism development.

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