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When Shelf-Based Scarcity Impacts Consumer Preferences

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Authors
Parker, Jeffrey
Lehmann, D.
Date
2011
Type
Journal Article

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Parker, J. and Lehmann, D. 2011. When Shelf-Based Scarcity Impacts Consumer Preferences. Journal of Retailing. 87 (2): pp. 142-155.
Source Title
Journal of Retailing
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