Show simple item record

dc.contributor.authorTeah, Min
dc.contributor.authorPhau, Ian
dc.contributor.editorErdener Kaynak
dc.contributor.editorTalha Harcar
dc.identifier.citationTeah, M. and Phau, I. 2011. A conceptual framework for vavilovian mimicry in the luxury brand industry,in Kaynak, E. and Harcar (ed), 20th Annual World Business Congress, Jul 3-7 2011, pp. 385-391. Poznan, Poland: International Management Development Association.

This study aims to conceptualize the phenomenon of mimicry from a biology context into a marketing context. In fact, there are numerous observed similarities and parallels between nature and marketing. As such, based on the research gaps, a research framework is proposed and conceptualized to examine the influence of Vavilovian mimicry on consumer perception of luxury and product evaluations towards mimic brand. Findings from the study and managerial implications are drawn.

dc.publisherInternational Management Development Association
dc.titleA conceptual framework for vavilovian mimicry in the luxury brand industry
dc.typeConference Paper
dcterms.source.titleAdvances in global management development
dcterms.source.seriesAdvances in global management development
dcterms.source.conferenceInternational Management Development Association Twentieth World Business Congress
dcterms.source.conference-start-dateJul 3 2011
dcterms.source.conferencelocationPoznan, Poland
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access

Files in this item


This item appears in the following Collection(s)

Show simple item record