View Item 

On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase

Access Status
Fulltext not available
Authors
Reinholtz, N.
Bartels, D.
Parker, Jeffrey
Date
2015
Type
Journal Article

Metadata
Show full item record
Citation
Reinholtz, N. and Bartels, D. and Parker, J. 2015. On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase. Journal of Consumer Research. 42 (4): pp. 596-614.
Source Title
Journal of Consumer Research
DOI
ISSN
School
School of Marketing
URI
Collection