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dc.contributor.authorCasidy, R.
dc.contributor.authorLwin, Michael
dc.contributor.authorPhau, Ian
dc.date.accessioned2018-02-06T06:15:11Z
dc.date.available2018-02-06T06:15:11Z
dc.date.created2018-02-06T05:49:45Z
dc.date.issued2017
dc.identifier.citationCasidy, R. and Lwin, M. and Phau, I. 2017. Investigating the role of religiosity as a deterrent against digital piracy. Marketing Intelligence and Planning. 35 (1): pp. 62-80.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/63064
dc.identifier.doi10.1108/MIP-11-2015-0221
dc.description.abstract

© 2017, © Emerald Publishing Limited.Purpose: The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in a developing market. Design/methodology/approach: In total, 400 usable samples were collected from large religious organisations in Indonesia using convenience sampling. The latent moderation structural equation technique was used to test the research hypotheses. Findings: The results indicated that: facilitating conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy and moderates the relationship between facilitating conditions and habitual digital piracy; and religious teaching is a significant deterrent of digital piracy habit, mediated by attitude towards piracy. Originality/value: This study investigates the influence of Christian religious teaching as a deterrent to digital piracy behaviour. Further, it investigates the mediating and moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter digital piracy behaviour through the use of religious appeals.

dc.publisherEmerald Group Publishing Limited
dc.titleInvestigating the role of religiosity as a deterrent against digital piracy
dc.typeJournal Article
dcterms.source.volume35
dcterms.source.number1
dcterms.source.startPage62
dcterms.source.endPage80
dcterms.source.issn0263-4503
dcterms.source.titleMarketing Intelligence and Planning
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available
curtin.contributor.orcidPhau, Ian [0000-0002-0759-6092]


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