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dc.contributor.authorPhau, Ian
dc.contributor.editorNejdet Delener, Leonora Fuxman, Victor Lu, Anna Putnova, Luis Eduardo Rivera-Solis
dc.date.accessioned2017-01-30T10:52:40Z
dc.date.available2017-01-30T10:52:40Z
dc.date.created2014-10-28T02:23:11Z
dc.date.issued2009
dc.identifier.citationPhau, I. 2009. Young status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance, in Delener, N. et al (ed), Global Business and Technology Association, Jul 7-11 2009, pp. 980-986. Prague: Global Business and Technology Association.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/6381
dc.description.abstract

The study aims to examine the impact of status consumption towards the awareness, purchase, dream value and avoidance of luxury brands. A self-administered questionnaire was generated and administered to a non-probability convenience sample of 389 young consumers. The findings suggest that status consumption is not a strong factor to influence consumer awareness, purchase, dream value and avoidance towards luxury brands. However, the research showed a positive relationship between awareness, purchase and dream value of luxury brands. This suggests each of these factors is closely associated with each other to establish consumer reaction to luxury brands. These findings broaden our understanding on the potential effects of status consumption and consumers‘ knowledge towards luxury brands.

dc.publisherGlobal Business and Technology Association
dc.relation.urihttp://gbata.org/wp-content/uploads/2013/06/GBATA_2009_Readings_Book.pdf
dc.titleYoung status consumers pursuit of luxury brands: awareness, purchase, dream value and avoidance
dc.typeConference Paper
dcterms.source.titleProceedings of Global Business and Technology Association conference
dcterms.source.seriesProceedings of Global Business and Technology Association conference
dcterms.source.isbn1932917055
dcterms.source.conferenceGlobal Business and Technology Association
dcterms.source.conference-start-dateJul 7 2009
dcterms.source.conferencelocationPrague
dcterms.source.placeCzech Republic
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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