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Destination personality: cross-country comparisons

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Authors
Lee, J.
Soutar, G.
Quintal, Vanessa
Date
2010
Type
Conference Paper

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Citation
Lee, J. and Soutar, G. and Quintal, V. 2010. Destination personality: cross-country comparisons, in Dr Paul Ballantine and Dr Jörg Finsterwalder (ed), Australian and New Zealand Marketing Academy Conference, Nov 29 2010. Christchurch, New Zealand: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
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School of Marketing
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