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    Changing people's attitudes and beliefs toward driving through floodwaters: Evaluation of a video infographic

    263765.pdf (456.0Kb)
    Access Status
    Open access
    Authors
    Hamilton, Kyra
    Peden, A.
    Keech, J.
    Hagger, Martin
    Date
    2018
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Hamilton, K. and Peden, A. and Keech, J. and Hagger, M. 2018. Changing people's attitudes and beliefs toward driving through floodwaters: Evaluation of a video infographic. Transportation Research Part F: Traffic Psychology and Behaviour. 53: pp. 50-60.
    Source Title
    Transportation Research Part F: Traffic Psychology and Behaviour
    DOI
    10.1016/j.trf.2017.12.012
    ISSN
    1369-8478
    School
    School of Psychology
    URI
    http://hdl.handle.net/20.500.11937/65701
    Collection
    • Curtin Research Publications
    Abstract

    Despite awareness of campaigns such as ‘Turn Around, Don't Drown’ and the Australian state of Queensland's ‘If It's Flooded, Forget It’, people continue to drive through floodwaters, causing loss of life, risk to rescuers, and damage to vehicles. The aim of this study was to develop a video infographic that highlights the dangers of driving through floodwaters and provide safety tips to reduce the risk, and to evaluate its effectiveness in changing the beliefs and intentions of Australian adults toward this risky driving behaviour. This study adopted an online three-wave non-controlled pretest–posttest design. Australian licensed drivers (N = 201, male = 41, female = 160; M age = 34.10) self-reported their demographic and psychological variables (intention, attitude, subjective norm, barrier self-efficacy, risk perception, anticipated regret, perceived susceptibility, and perceived severity) at baseline (T1), immediately post-intervention (T2), and at a one-month follow-up (T3). Messages in the video infographic were developed based on psychological theory and empirical evidence, using data on causal factors derived from coronial records and the findings of behavioural research. Results indicated that men had significantly higher intentions and attitudes and significantly lower barrier self-efficacy, risk perception, anticipated regret, perceived susceptibility, and perceived severity with respect to driving through floodwater than women. Statistically significant time x gender interaction effects were also found; attitude and subjective norm were significantly lower between T1 and T2 for both men and women but scores between T2 and T3 remained significantly lower for women only. In addition, perceived susceptibility and perceived severity scores were significantly higher in women across T1 and T2, with the difference maintained at T3. In contrast, there were no differences in scores across the three-time points for men. The implications of these findings for road safety and drowning prevention messages targeting drivers during floods are discussed.

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