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    Stakeholder Salience and Strategy in Event Tourism

    Tiew N 2017.pdf (4.519Mb)
    Access Status
    Open access
    Authors
    Tiew, Nga Huong Fidella
    Date
    2017
    Supervisor
    Dr Kirsten Holmes
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    Faculty
    Business
    School
    Marketing
    URI
    http://hdl.handle.net/20.500.11937/66025
    Collection
    • Curtin Theses
    Abstract

    Using qualitative multiple-case study research, this thesis advances understanding of event stakeholders’ salience, interests and influence strategies in event tourism settings. The findings suggest that stakeholder salience varies due to different types of stakeholder power and legitimacy, and event implementation priority, subject to individual managers’ perceptions. The study also found that managers prioritise stakeholders according to the event life-cycle – from planning and implementation, through staging to conclusion, as opposed to responding to stakeholders’ urgent claims.

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