Stakeholder Salience and Strategy in Event Tourism

Abstract

Using qualitative multiple-case study research, this thesis advances understanding of event stakeholders’ salience, interests and influence strategies in event tourism settings. The findings suggest that stakeholder salience varies due to different types of stakeholder power and legitimacy, and event implementation priority, subject to individual managers’ perceptions. The study also found that managers prioritise stakeholders according to the event life-cycle – from planning and implementation, through staging to conclusion, as opposed to responding to stakeholders’ urgent claims.