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    Personality Characteristics and Social Media Use

    Access Status
    Fulltext not available
    Authors
    Gountas, Sandra
    Gountas, J.
    Date
    2012
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Gountas, S. and Gountas, J. 2012. Personality Characteristics and Social Media Use, in B. Hulbert, P. Harrigan (ed), Proceedings of the Academy of Marketing Conference 2012, Marketing: Catching the Technology Wave, Jul 2-5 2012. Southampton: Academy of Marketing.
    Source Title
    Proceedings of UK Academy of Marketing conference
    Source Conference
    UK Academy of Marketing Conference
    Additional URLs
    https://www.academyofmarketing.org/conference/conference-history/conference-2012/
    ISBN
    9780854329472
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/66064
    Collection
    • Curtin Research Publications
    Abstract

    Research indicates that narcissism and the desire for fame are increasing amongst young people, which is of concern to many researchers (Ryan and Xenos,2011; Twenge, Konrath, Foster, Campbell and Bushman, 2008). At the same time, social media usage is increasing and there is concern that the two may be related (Bergman, Fearrington, Davenport and Bergman, 2011). On the positive side, social media have many uses that are not linked solely to individuals’ self-presentation and communications for example; social networking sites are used as a platform in the education delivery mix in many institutions, in commercial advertising, and as social marketing forums. Studies indicate that different people have different motivations and benefits from participation in social networking sites (Park, Fee, Valenzuela, 2009; Ellison, Steinfield and Lampe, 2007). However, there is still a paucity of research concerned with the relationship between individual differences and social networking(Muscanell and Guadagno, 2012). This paper explores the associations between individual characteristics and social media use.

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