View Item 

Wine Tourist Profiling: Segmentation Using Enduring Involvement

Access Status
Fulltext not available
Authors
Thomas, Ben
Quintal, Vanessa
Phau, Ian
Date
2013
Type
Conference Paper

Metadata
Show full item record
Citation
Thomas, B. and Quintal, V. and Phau, I. 2013. Wine Tourist Profiling: Segmentation Using Enduring Involvement, in 22nd Annual World Business Congress, Jun 25 2013, pp. 124-126. Taipei, Taiwan: National Taipei University.
Source Title
Proceedings of the International Management Development Association conference 2013
Source Conference
International Management Development Association Conference
ISBN
School
School of Marketing
URI
Collection