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Family communication as a predictor of intergenerational influence

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Authors
Osborne, Delane
Marchegiani, Chris
Date
2012
Type
Conference Paper

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Citation
Osborne, D. and Marchegiani, C. 2012. Family communication as a predictor of intergenerational influence, in B. Hulbert, P. Harrington (eds), Proceedings of the Academy of Marketing Conference 2012, Marketing: Catching the Technology Wave, Jul 2-5 2012. Southampton: Academy of Marketing.
Source Title
Proceedings of the Academy of Marketing Conference 2012
Source Conference
Academy of Marketing Conference
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School of Marketing
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