Trust and Retention in Premium Banking Services: Does Switching Costs Matter?
| dc.contributor.author | Laksamana, Patria | |
| dc.contributor.author | Wong, David | |
| dc.contributor.author | Kingshott, Russel | |
| dc.contributor.author | Muchtar, Fatimah | |
| dc.contributor.editor | Svetlana Bogomolova | |
| dc.contributor.editor | Richard Lee | |
| dc.contributor.editor | Jenni Romaniuk | |
| dc.date.accessioned | 2017-01-30T10:54:20Z | |
| dc.date.available | 2017-01-30T10:54:20Z | |
| dc.date.created | 2015-03-03T20:14:09Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Laksamana, P. and Wong, D. and Kingshott, R. and Muchtar, F. 2012. Trust and Retention in Premium Banking Services: Does Switching Costs Matter?, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/6641 | |
| dc.description.abstract |
This study sets out to investigate the roles of switching costs between trust and customer retention in premium banking services. Data was collected using a non-probability convenience sample method with 525 usable responses for the data analysis. While trust has been found to have a direct positive impact on retention, switching costs has no influence on the relationship between trust and retention. Implications of the study and the future recommendations are presented and discussed. | |
| dc.publisher | Australian and New Zealand Marketing Academy | |
| dc.relation.uri | http://www.anzmac.org/conference_archive/2012/papers/262ANZMACFINAL.pdf | |
| dc.title | Trust and Retention in Premium Banking Services: Does Switching Costs Matter? | |
| dc.type | Conference Paper | |
| dcterms.source.issn | 1447-3275 | |
| dcterms.source.title | Proceedings of the Australian and New Zealand Marketing Academy conference | |
| dcterms.source.series | Proceedings of the Australian and New Zealand Marketing Academy conference | |
| dcterms.source.conference | Australian and New Zealand Marketing Academy Conference | |
| dcterms.source.conference-start-date | Dec 3 2012 | |
| dcterms.source.conferencelocation | Adelaide, South Australia | |
| dcterms.source.place | Adelaide, South Australia | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available |
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