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dc.contributor.authorLaksamana, Patria
dc.contributor.authorWong, David
dc.contributor.authorKingshott, Russel
dc.contributor.authorMuchtar, Fatimah
dc.contributor.editorSvetlana Bogomolova, Richard Lee and Jenni Romaniuk
dc.date.accessioned2017-01-30T10:54:20Z
dc.date.available2017-01-30T10:54:20Z
dc.date.created2015-03-03T20:14:09Z
dc.date.issued2012
dc.identifier.citationLaksamana, P. and Wong, D. and Kingshott, R. and Muchtar, F. 2012. Trust and Retention in Premium Banking Services: Does Switching Costs Matter?, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/6641
dc.description.abstract

This study sets out to investigate the roles of switching costs between trust and customer retention in premium banking services. Data was collected using a non-probability convenience sample method with 525 usable responses for the data analysis. While trust has been found to have a direct positive impact on retention, switching costs has no influence on the relationship between trust and retention. Implications of the study and the future recommendations are presented and discussed.

dc.publisherAustralian and New Zealand Marketing Academy
dc.relation.urihttp://www.anzmac.org/conference_archive/2012/papers/262ANZMACFINAL.pdf
dc.titleTrust and Retention in Premium Banking Services: Does Switching Costs Matter?
dc.typeConference Paper
dcterms.source.issn1447-3275
dcterms.source.titleProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2012
dcterms.source.conferencelocationAdelaide, South Australia
dcterms.source.placeAdelaide, South Australia
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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