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dc.contributor.authorMarchegiani, Chris
dc.contributor.authorLatter, Chelsey
dc.identifier.citationMarchegiani, Chris and Latter, Chelsey. 2009. Uniqueness and status consumption: how luxury goods companies entice the young, Marketing Insights; School of Marketing Working Paper Series: no 2009023. Curtin University of Technology, School of Marketing.

This paper identifies the key antecedents and moderators with regard to willingness of consumers in the purchase of an haute couture luxury apparel brand and it?s ready to wear line. The objective of this paper is to develop a conceptual framework based on the research gaps highlighted in the literature review. The research objectives are discussed along with the theoretical background of the constructs. From here the relevant literature is used to support the development of the research model and the hypothesised relationships.

dc.publisherSchool of Marketing, Curtin Business School
dc.subjectgeneration Y
dc.subjectconsumers need for uniqueness
dc.subjectLuxury apparel
dc.subjectstatus consumption
dc.titleUniqueness and status consumption: how luxury goods companies entice the young
dc.typeWorking Paper
dcterms.source.seriesMarketing Insights
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing

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