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    The impact of agentic and communal exercise messages on individuals' exercise class attitudes, self-efficacy beliefs, and intention to attend

    265587.pdf (626.6Kb)
    Access Status
    Open access
    Authors
    Howle, T.
    Dimmock, J.
    Ntoumanis, Nikos
    Chatzisarantis, Nikos
    Sparks, C.
    Jackson, B.
    Date
    2017
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Howle, T. and Dimmock, J. and Ntoumanis, N. and Chatzisarantis, N. and Sparks, C. and Jackson, B. 2017. The impact of agentic and communal exercise messages on individuals' exercise class attitudes, self-efficacy beliefs, and intention to attend. Journal of Sport and Exercise Psychology. 39 (6): pp. 397-411.
    Source Title
    Journal of Sport and Exercise Psychology
    DOI
    10.1123/jsep.2017-0084
    ISSN
    0895-2779
    School
    School of Psychology
    Remarks

    Accepted author manuscript version reprinted, by permission, from Journal of Sport and Exercise Psychology. 39 (6): pp. 397-411, https://doi.org/10.1123/jsep.2017-0084 © 2017 Human Kinetics, Inc.

    URI
    http://hdl.handle.net/20.500.11937/66873
    Collection
    • Curtin Research Publications
    Abstract

    We tested the effects of advertisements about a fictitious exercise class-derived using the theoretical constructs of agency and communion-on recipients' perceptions about, and interest in, the class. The final sample consisted of 150 adults (M age = 44.69, SD = 15.83). Results revealed that participants who received a communal-oriented message reported significantly greater exercise task self-efficacy and more positive affective attitudes relative to those who received an agentic-oriented message. Communal (relative to agentic) messages were also indirectly responsible for greater intentions to attend the class, via more positive selfefficacy beliefs and affective attitudes. These findings were obtained despite the use of another manipulation to orient participants to either agency or communion goals. The results indicate that the primacy of communion over agency for message recipients may extend to exercise settings and may occur irrespective of whether participants are situationally oriented toward agency or communion.

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