Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Bogueva, D.; Marinova, Dora; Raphaely, T.

Access Status

Fulltext not available

Authors

Bogueva, D.

Marinova, Dora

Raphaely, T.

Date

2018

Type

Book

Metadata

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Citation

Bogueva, D. and Marinova, D. and Raphaely, T. 2018. Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption. Hershey, PA: IGI Global.

ISBN

1522547584

School

Sustainability Policy Institute

URI

http://hdl.handle.net/20.500.11937/67231

Collection

Curtin Research Publications

Abstract

The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the ...