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    A Global Capability Framework for the public relations and communication management profession

    Access Status
    Fulltext not available
    Authors
    Fawkes, J.
    Gregory, A.
    Falkheimer, J.
    Gutiérrez-García, E.
    Halff, G.
    Rensburg, R.
    Sadi, G.
    Sevigny, A.
    Sison, M.
    Thurlow, A.
    Tsetsura, K.
    Wolf, Katharina
    Date
    2018
    Type
    Report
    
    Metadata
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    Citation
    Fawkes, J. and Gregory, A. and Falkheimer, J. and Gutiérrez-García, E. and Halff, G. and Rensburg, R. and Sadi, G. et al. 2018. A Global Capability Framework for the public relations and communication management profession, Curtin University of Technology, School of Marketing.
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/67278
    Collection
    • Curtin Research Publications
    Abstract

    Over the past two years a team of international researchers has worked together to create a global capability framework for public relations and communication management, outlining global commonalities, whilst reflecting cultural and regional variations. The final results have been launched as part of the 2018 World PR Forum.

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