A Global Capability Framework for the public relations and communication management profession
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Authors
Fawkes, J.
Gregory, A.
Falkheimer, J.
Gutiérrez-García, E.
Halff, G.
Rensburg, R.
Sadi, G.
Sevigny, A.
Sison, M.
Thurlow, A.
Tsetsura, K.
Wolf, Katharina
Date
2018Type
Report
Metadata
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Fawkes, J. and Gregory, A. and Falkheimer, J. and Gutiérrez-García, E. and Halff, G. and Rensburg, R. and Sadi, G. et al. 2018. A Global Capability Framework for the public relations and communication management profession, Curtin University of Technology, School of Marketing.
School
School of Marketing
Collection
Abstract
Over the past two years a team of international researchers has worked together to create a global capability framework for public relations and communication management, outlining global commonalities, whilst reflecting cultural and regional variations. The final results have been launched as part of the 2018 World PR Forum.