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    Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational Capability

    Access Status
    Fulltext not available
    Authors
    Altin, M.
    Uysal, Muzaffer
    Schwartz, Z.
    Date
    2018
    Type
    Journal Article
    
    Metadata
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    Citation
    Altin, M. and Uysal, M. and Schwartz, Z. 2018. Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational Capability. Cornell Hospitality Quarterly. 59 (2): pp. 112-124.
    Source Title
    Cornell Hospitality Quarterly
    DOI
    10.1177/1938965517730318
    ISSN
    1938-9655
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/67332
    Collection
    • Curtin Research Publications
    Abstract

    Hotel revenue management is an activity domain that is uniquely technical, complex, and dynamic, and as such, it is often outsourced. This study explores the motivation of hotels to outsource their revenue management function to an outside entity. The major theoretical contribution is in being first to suggest, and empirically test, the notion that in complex environments, such as revenue management, the firm’s capabilities are moderating the impact of assets specificity on managers’ inclination to outsource. From a practical perspective, this study is the first to empirically explore the contextual determinants of the decision to outsource in the hotel-specific domain of revenue management.

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