Diffusion of a twentieth-century innovation
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Authors
Peng, Mike
Vlas, C.
Date
2017Type
Journal Article
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Peng, M. and Vlas, C. 2017. Diffusion of a twentieth-century innovation. Academy of Strategic Management Journal. 16 (1): pp. 172-174.
Source Title
Academy of Strategic Management Journal
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School
School of Management
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Abstract
Has SWOT outlived its usefulness? by Michael D. Meeks (2016) in the pages of this Journal is a breathtaking presentation of the obvious: SWOT has shown signs of aging. While we agree with Meeks' comprehensive review and his meticulous findings, we disagree with his indictment: SWOT needs to be abandoned.