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dc.contributor.authorQuintal, Vanessa
dc.contributor.authorLwin, Michael
dc.contributor.authorPhau, Ian
dc.contributor.authorLee, Sean
dc.identifier.citationQuintal, V. and Lwin, M. and Phau, I. and Lee, S. 2018. Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions. Journal of Vacation Marketing. 25 (2): pp. 176-192.

The current exploratory study conceptualizes botanic park personality and explores its effects on visitor attitude and behavioural intentions. To achieve this, a renowned botanic park in Western Australia was selected. Pen-and-paper and online surveys were self-administered to 481 local and international respondents in two main studies. Two botanic park personality attributes were identified, namely, ‘excitement’ and ‘competence’, which aligned with the destination personality literature. These attributes impacted on attitude as well as subsequent intentions to visit and recommend the botanic park for local and international respondents. Findings offer researchers a platform to advance further studies on botanic park personality that may be extended to other nature-based tourism attractions. The identified and distinctive botanic park personality attributes help to guide practitioners in shaping the positioning and differentiation strategy to attract visitors and enhance the park’s financial sustainability.

dc.publisherSage Publications Ltd.
dc.titlePersonality attributes of botanic parks and their effects on visitor attitude and behavioural intentions
dc.typeJournal Article
dcterms.source.titleJournal of Vacation Marketing
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available
curtin.contributor.orcidPhau, Ian [0000-0002-0759-6092]

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