Co-creating a CSR Strategy with Customers to Deliver Greater Value
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Authors
O’Brien, I.
Jarvis, W.
Soutar, G.
Ouschan, Robyn
Date
2018Type
Book Chapter
Metadata
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O’Brien, I. and Jarvis, W. and Soutar, G. and Ouschan, R. 2018. Co-creating a CSR Strategy with Customers to Deliver Greater Value. In Disciplining the Undisciplined?, 89-107. Switzerland: Springer, Cham.
Source Title
Disciplining the Undisciplined?
School
School of Marketing