Exploratory innovation, exploitative innovation and employee creativity: the moderation of collectivism in Chinese context

Abstract

Purpose: The purpose of this study is to investigate the relationships between exploratory/exploitative innovation and employee creativity in the Chinese context and how these two relationships can be moderated by an important cultural dimension – collectivism. Design/methodology/approach: A theoretical framework was developed to explore the relationships between exploratory/exploitative innovation, employee creativity and collectivism. Data were collected by sending out surveys to managers and employees in various industries in mainland China. Hypotheses were tested using hierarchical regressions. Findings: The results show that both exploratory innovation and exploitative innovation are positively related to employee creativity. Furthermore, collectivism negatively moderates the effects of both types of innovation on employee creativity, despite its positive main effect. Originality/value: This study explores the relationship between organizational innovation and individual employee creativity in the Chinese context. This paper empirically analyzes the moderating effect of collectivism in the relationship between organizational innovation and employee creativity. It also indicates the factors inherent in Chinese culture that influence innovation and gives explanations from education, subordinate relation, etc.