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    Small business exposed: The tribes that drive economies

    Access Status
    Fulltext not available
    Authors
    Holmes, S.
    Schaper, Michael
    Date
    2018
    Type
    Book
    
    Metadata
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    Citation
    Holmes, S. and Schaper, M. 2018. Small business exposed: The tribes that drive economies.
    DOI
    10.4324/9781315213538
    ISBN
    9781351818889
    School
    John Curtin Institute of Public Policy (JCIPP)
    URI
    http://hdl.handle.net/20.500.11937/68028
    Collection
    • Curtin Research Publications
    Abstract

    © 2018 Scott Holmes and Michael T. Schaper. This book is a look into the world of the small business owner through their eyes how the five different “tribes” of business perceive the world around them, how they run their businesses, their motivations and goals. Its not another “how to” book or an academic treatise. Everyones needs and hopes are different; however, by using cutting-edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes the consistent elements in small business owners DNA. Understanding which tribe you belong to could make the difference in growing your business or help you better advise businesses to achieve their goals. Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy.

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